WHAT INSPIRES US

We are often asked where do we draw inspiration? Jose Batalla was recently profiled in Las Olas Magazine where he said he is able to draw ideas from everywhere—"a building, a state of mind, what's going on in the world, a flower, anything. Art is ... everything."

Our boss and creative chief believes that we can draw inspiration from the most mundane annoyances of daily life. "In fact,
I got the idea for the Relay Stent Graft campaign while sitting in traffic one day. I realized that the product, which goes over the curve of the aorta, conquers traffic in it's own way" he said.

The ability to focus on the project is the key to our success. We are passionate about what we do. We draw inspiration from everywhere. Yet ultimately what we design has to sell. We believe that insight is what sets us apart from the rest.